Morning Marketing Club : Brand vs Performance

Is it right to invest in the brand even in times of crisis, or is it better to focus only on performance? Come to discuss about it!

The Morning Marketing Club is newly hosted and guaranteed by two of our members - marketing agencies Contexto and Grizzlink. Their Partners - Tomáš Vacek (Contexto) and Jiří Jakl (Grizzlink) will guide you through this morning event and speeches of two experienced professionals on the topic - Is it right to invest in the brand even in times of crisis, or is it better to focus only on performance?

Who can you look forward to?

Zdeněk Skála - Executive Director at Skála&Šulc - research agency
Michal Kroupa - CMO CZ/HU/SK at IKEA Group

Zdeněk Skála, will talk about his 20 years of experience from marketing research and many previous economic crises.

Michal Kroupa, on the other hand, will talk about how they approach the issue of brand vs performance in Ikea during the pandemic crisis.

Time schedule of the event:

8:30 - 9:00 - registration, networking
9:00 - 9:10 - foreword and the introduction of speakers (Jiří Jakl, Tomáš Vacek)
9:10 - 9:30 - first presentation
9:30 - 9:40 - Q&A to the first presentation
9:40 - 10:00 - second presentation
10:00 - 10:10 - Q&A to the second presentation
10:10 - 10:30 - panel discussion and questions from the audience
10:30 - 11:00 - networking, end of the event

Mluvčí

Vacek TomášPartner at Contexto, online marketing agency

Jiří JaklPartner at Grizzlink

Zdeněk SkálaExecutive Director at Skála&Šulc - research agency

Michal KroupaCMO CZ/HU/SK at IKEA Group

Místo konání akce