Zdeněk SkálaExecutive Director at Skála&Šulc - research agency

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Studied natural sciences / biology in 1980ies, market research professional since 1994.
Started in a local INCOMA agency (later a part of GfK group), with GfK Czech in 2015-2019.
Since early 2020 in a private-owned agency Skála a Šulc. Has focused on topics of shopper,
positioning of retailers, and brand activation in all career. Professional interests: data
analytics, segmentation, retail trends forecasting.

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