Michal KroupaCMO CZ/HU/SK at IKEA Group

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Michal has been working at IKEA since 2014. For 2 years he has been leading the marketing
department for Czech Republic, Hungary and Slovakia. Previously he was responsible for
areas such as digitalization, data transformation, digital marketing and advertising. Before
IKEA Michal had spent 7 years at communication agency Ogilvy at various positions. He
studied at Charles University and at the University of St. Andrews. Apart from marketing he
loves travelling and mountaineering. His goal is to climb all the highest mountains of each

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